Our formulation processes
The formulation process which brought us to this point has been a long journey. To re-invent the way we wash our hair, firstly we had to choose the right ingredients:
- The gentlest surfactants (SLS-free) to cleanse the hair and scalp. The surfactant system should not strip off the natural oils or disturbing the hair cuticle
- Essential oils to smooth the hair strand, improve hair appearance with added body and shine
- Plant extracts to stimulate and nourish the scalp in harmony with other natural ingredients, supporting a healthy hair growth cycle
Secondly, we needed to calibrate the ingredients against one another. This was to discover maximum synergy between ingredients, to satisfy the need of our customers. That’s why our new hair wash, Nourish Flourish was in the making for years!
Free from nasty chemicals
As you know, some ingredients used in shampoos may cause disruption to your natural hair growth. We didn’t use such ingredients in our products, it’s a promise! For example, our shampoos are free from sulfates, silicones, synthetic dyes, paraffin, acrylates, primary amines and may more concerning ingredients.
Cruelty free products
We have never tested any of our products on animals. Moreover, we don’t use ingredients which may have been tested on animals. In fact, we love our animal friends!