Founded by a bunch of London-based scientists and planet lovers, Jouvelline is all about creating novel hair care products. However, there is a lot of attention to natural, vegan, plant-based, sustainability and gentleness as well as user experience. Generally, this great attention to natural results in scarifying some elements of hair wash experience. Nonetheless, this is not the case with our products. It’s due to our scientists bending all the formulation rules to make products which are gentle to your hair, safer to our planet, yet offering the same or better hair routine experience!
For example, our flagship product, Nourish Flourish, is fully inspired by nature. But washing your hair, you’d still experience a good foam and lather while it cleans and nourishes your hair and scalp. So, no compromise at all! In fact, it leaves your hair and scalp clean but also looking and feeling healthier than ever before.