Jouvelline was born

The story began with the long-lasting founder’s disappointment with the haircare products. In fact, the way we manage our hair hasn’t advanced in line with our modern lifestyles! Wash, rinse, condition, rinse, treat with hair mask, rinse, apply hair oil or leave-on conditioner, apply hair spray, style! Repeat! This time consuming, expensive routine generates a lot of plastic waste too. Moreover, we usually are not satisfied with the results. Hair is usually weighed down, stripped off natural oils, and more than ever the consumer experience issues like hair loss.
So, we decided to put our collective technical skills to the test and re-invent the haircare routine. We threw out the standardised recipes, instead focused on the function of the natural ingredients. As the result, we successfully developed a formulation which acts as up to five products in one.

A hair story, inside out

We didn’t just stop at inventing a new hair wash routine. Great hair is as much influenced by diet as it is by a good hair wash and care. Therefore, our holistic outlook extended into developing an innovative supplement to support a healthier hair growth from within.